Our understanding of shopping behaviour of customers in a mall environment will also depend on how Indians have shopped until now in a bazaar environment. How can we design an amenable mall that understands the concept of familiarity that the new Indian shop must be based on and also ensures profit for the Indian entrepreneur?
The STREET Concept for an Indian Mall
The concept design for a mall included here proposes a sheltered environment for a series of smaller mall blocks roofed over together. The new design recommends bringing in the vibrancy of an Indian street into a modern Indian shop that has the efficiency of a “Singapore mall” and yet offers creative freedom to the vendors in the way spaces and displays can alter themselves within the informal central spine that connects the more formal spaces.
This blogpost is a part of an article I wrote recently for an architectural journal. For the full article, refer to 'Indian Architect & Builder' Vol 23 (11), July 2010, Business Press Pvt.Ltd., Mumbai