"A major cross-art form project exploring the new consumer and cultural relationships that are emerging as the economic centre of the world shifts towards the East. The project includes exhibitions, off site presentations, performance, film and a range of events and activities.
Far West will transform Arnolfini from an arts venue into a Concept Store, providing a unique shopping experience, exploring consumer and cultural relationships produced by the shifting of the economic centre of the world towards the East.
Part store, part Chinese-style tourist museum, part forum for consumer reflection, Far West provides customers with the experience of interacting with, producing and then purchasing, a selection of specially branded and exclusive products, ranging from ornaments to music, comics, toys, food, and artworks. In the process, customers will get an insight into the changing nature of economy, cultural hegemony, the history of certain products, and the marketing potential of regional identities.
Far West's theatrical setting, designed in collaboration with Miessen & Ploughfields Architects, Michael Lin and Gunilla Klingberg, opens up the parallel debates in both art and commerce around participation, individualism, authorship, labour, and productivity."
A link to FAR WEST
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