The role of the user in a Bazaar is an important one. When this target audience or user is an indian, his aesthetic sense prefers the modern, the contemporary. When the user is a foreign visitor, his aesthetic sense for the moment, prefers the “indian” and the “tradtional”. During the season, the months of December and January, Varkala is populated with Europeans and Americans. Some come for a short stay, to enjoy the beach. Others come for a long stay, to learn yoga and meditation. Since the foreigner pays a better price for both commodity and service, the signages and packaging must often reflect his tastes. How does a local Varkala trader know what these tastes are? He asks, He learns. There is a hidden story in Signages at Varkala, as in Signages anywhere.
Other Varkala posts :
Bazaar Tour 3 - Varkala
The Tibtetans at the Cliff
Signage in Cliff Bazaar
Once upon a time, there were no signs
To the Cliff
and
Cafe Italiano & the Badam Tree
1 comment:
very intersting!
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