Sketch plan of existing Russell market precinct
It may be a good time for us to revitalise our traditional bazaars by developing a few bazaar zones as tourist destinations. In order for us to do this, we need to ask ourselves : How does one deploy cultural heritage as a marketing strategy for tourism and retail sectors just so that it heightens the sense of pride in traditional values? What will be the guidelines and incentives for land-owners to refurbish their shops in a bazaar? How can we conceptualise and implement a revitalisation plan of a bazaar that benefits all the stakeholders? What are the views of the tourists, residents, local visitors and the merchants who belong to the bazaar?
In Amsterdam, tourism is so much a part of the market. There are dutch souvenirs everywhere. There are Tulip bulbs packed in delft blue and wooden tulips on sale for tourists. Flower markets in India are primarily for the domestic market. International tourists visiting India do often visit our flower markets, but the markets are not designed to serve them as tourists.
In the Indian flower market, most of the flowers are loose flowers sold in kilos for temple offerings or garlands for wedding ceremonies, garlands for funerals and garlands for political events!
In Amsterdam, the architecture, the canals, the dutch bicycles and the tulips make an interesting tour for anyone who loves the bazaar.
This blogpost is part of an article I wrote that was recently published in Architecture+Design - an Indian journal of architecture. To READ MORE refer to the A+D Vol XXVII no. 12 December 2010 issue
Related Posts :
What is Russell Market
How Green is my Bazaar